WEB DESIGN PORTFOLIO

An Updated Museum Website With Better SEO

Simplifying Norfolk Historical Society’s website, membership, and donations while improving their SEO

The director of the Norfolk Historical Society museum had a website problem.  Their website was difficult to update and it wasn’t performing well on Google Search.  A quick review of the WordPress site turned up a few problems.  The original theme was not mobile responsive, meaning the site would be hard to view on a phone, and not rank as well on Google Search.  The site had an e-commerce store, but it was separate from membership, and there wasn’t a way to make an online donation to the museum.

The goals of this project were to make the site mobile-responsive, easy to update, and search engine optimized (SEO).  Since the site was built in WordPress it was an easy matter to build a new theme that was mobile responsive and WordPress has great tools for SEO. We could also use WooCommerce to tie together the gift shop, membership, and donations.

A proposal was written up and accepted and over the course of 5 months, the website was rebuilt tested and launched.

The new site is now much easier to update and all of the e-commerce transactions are in one place.  The website now ranks better on Google search.