Update 2: A new mobile responsive WordPress Theme was recently developed for this site using the Twitter Bootstrap CSS framework, and HTML5. The conversion process went smoothly and no previous WordPress pages needed to be adapted. This change should lower the client’s bounce rate with mobile devices such as smartphones and tablets.
Update: At a later stage, the client wanted to make their site easier to update. The existing HTML site was converted to a WordPress content management system (CMS) in a matter of days. There were 2 immediate benefits to this change. The site could be update without using FTP or hand-coding HTML, and search results, therefore traffic, improved with more friendly page name in the web site’s URLs.
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A client based in Exeter, NH wanted to create a simple HTML website for a hobbyist vintage turntable site. They also wanted to receive a lot of traffic in order to sell restored turntables and generate money through ads.
An HTML website using a framework based on server side includes was created. This made updates simple on non-redundant. Search engine optimization techniques were applied to the site.
This is good example of the client making the extra effort to publish the site’s URL on a great number of sites. This leads to great incoming links, and the cycle continues. This positive feedback loop gives the site a top ten ranking on search engine results pages for targeted keywords.