Small Business

Why Custom WordPress Websites Outperform Page Builders for Long-Term Growth

Page Builders Don’t Save Time I’ve had many clients come from Wix, Squarespace, or page-builder-heavy WordPress sites. They’re tired of slow load times, confusing interfaces, and limited flexibility. They have a vision but it’s being blocked by a one-size-fits-all page builder. Custom Websites Creating a custom website from your design is a better approach. We’ll … Read more

Why Your Website Needs a Care Plan

Regular Website Care is a Good Investment for your Business Make sure you have a plan for your WordPress website Every website needs a plan if something goes wrong.  Websites don’t exist in a static environment and they need to stay up-to-date in the ever-changing environment of the web.  Your customers rely on your website … Read more

Web Developer Productivity, Workflow, and Motivational Tricks

Being self-employed also means being a self-starter, and keeping yourself motivated, because no one else will be there to tell you to get started.   I’ve read a lot of books and increasing productivity, and tried a lot of things. The best productivity book I’ve read recently is Essentialism by Greg McKeown.  Letting go of … Read more

WordPress is Not Just For Blogging

wordpress-developmentIn the Beginning WordPress Was For Bloggers

WordPress has a reputation for being blogging software based on it’s history, and the current 60 Million+ bloggers on WordPress.com.

The open-source version of [wpo] comes from WordPress.org.  The widely used blog engine is found on WordPress.com.  Confusing?  Read WordPress.org vs WordPress.com to understand the difference.  We’re discussing the open-source WordPress.org version.  This version has evolved into a flexible content management system (CMS) that is widely tested, supported, and secure.

Pages, Not Blog Posts

95% of my clients use WordPress to display static pages about their businesses or organizations.  There are no blog posts on these sites.  I encourage clients to have a business blog, showing their expertise, but blogging is not for everyone.

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Problem: Your website is difficult to update, and your customers aren’t seeing new information. You need a content management system (CMS).

Solution Using a content management system (CMS), like WordPress, allows you to make updates to your website.  WordPress is a free, open-source system that is widely supported on the Internet.  If you can use a program like Microsoft Word, you’ll be able to update your site using WordPress, without needing to learn HTML.  It’s easy … Read more

Problem: Your customers aren’t finding you because your website needs to rank higher on search results pages. You need search engine optimization (SEO).

Solution Search engines, like Google, use equations to arrive at a page ranking score for search page results.   There are 2 basic tasks to getting better search page results.  The first is your website: the internal HTML tag fields of your website needs to reflect your content, and you need to have content containing … Read more

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ABOUT

Hi, I'm Andy. Based in Portsmouth, NH, I'm a software engineer focused on building custom WordPress websites. My 30+ years of experience across diverse industries, including defense, semiconductor manufacturing, 3D game development, organic farming, and web development provide me with a wide set of problem-solving skills.

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Have a question? Email me at contact@andregagnon.com

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