
-David Archambault
A client based in Exeter, NH wanted to create a simple HTML website for a hobbyist vintage turntable site. They also wanted to receive a lot of traffic in order to sell restored turntables and generate money through ads.
An HTML website using a framework based on server side includes was created. This made updates simple on non-redundant. Search engine optimization techniques were applied to the site.
This is good example of the client making the extra effort to publish the site’s URL on a great number of sites. This leads to great incoming links, and the cycle continues. This positive feedback loop gives the site a top ten ranking on search engine results pages for targeted keywords.
At a later stage, the client wanted to make their site easier to update. The existing HTML site was converted to a WordPress content management system (CMS) in a matter of days. There were 2 immediate benefits to this change. The site could be update without using FTP or hand-coding HTML, and search results, therefore traffic, improved with more friendly page name in the web site’s URLs.