
-David Archambault
A client based in Exeter, NH wanted to develop an e-commerce site to sell their inventory of vintage turntable parts. The site was created using a combination of the WordPress CMS for the product catalog, and PayPal for merchant services. The WordPress page hierarchy was put to use to create a catalog browse structure organized by model number. A custom shopping cart was created which interfaced with PayPal Standard Web Payments.
It was important for customers to find the site, so strict SEO practices were put to use to create a site amenable to the Google search crawlers. That, in combination with some high-quality incoming links, caused the site to be ranked in the top 10 search results for ‘vintage thorens parts’ within 1 day.